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Boosting Mondelez's Engagement with a Futuristic, Game-Based AI Training Experience Careers.

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Dating an AI: The Corporate Learning Experience That Achieved 92% Completion Rates

When was the last time someone said they were excited about technical training? Here's how we turned "another boring AI course" into a dating game that employees couldn't stop talking about.

Breaking the e-learning stereotype

Let's be honest—when most people hear "technical training," they expect death by PowerPoint. Dry content. Click-next monotony. The same old formula.

But what if we told you that employees at Mondelēz International are now learning about Conversational AI through... dating?

Yes, you read that right. Dating.

The Challenge: Making AI Approachable

When Mondelēz International approached us with their Enterprise Digital Capability Hub initiative, they had a bold vision: transform their workforce's understanding of AI. But they faced a familiar obstacle—technical training typically puts people to sleep faster than a documentary about paint drying. The stakes were high:

  • Complex AI concepts needed to be understood by everyone
  • Employees were already suffering from "digital transformation fatigue"
  • Traditional training methods weren't cutting it
  • They needed results—fast

Our Plot Twist: Welcome to 2050

Instead of creating another typical e-Learning course, we asked ourselves: "What if learning about AI was as engaging as using a dating app?"

That's when "Convo Charm: A Date with AI" was born—a futuristic dating simulation where learners:

  • Create their own character
  • Choose an AI companion (SIRI/ZIGGY or ALEXA/TOM)
  • Go on "dates" in a sci-fi world called Technoia
  • Learn AI concepts through natural conversation
  • Build a relationship while building knowledge
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The Magic Behind the Scenes

We didn't just slap some games onto boring content. Every element was carefully crafted:

  • The Story Arc
    • First Date (Virtual Coffee): Breaking the ice with AI basics
    • Second Date (AI Theatre): Deep diving into real-world applications
    • Final Meetup: Putting it all together
  • Engagement Mechanics
    • Personal "relationship meter" tracking progress
    • Interactive decisions that matter
    • Real-time feedback through natural dialogue
    • Achievement system that celebrates learning
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But Did It Actually Work?

The results spoke louder than any pickup line:

The Numbers Tell the Story

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What Learners Are Saying

The results spoke louder than any pickup line:

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The Bigger Picture

This wasn't just about making one course entertaining. It was about:

  • Revolutionizing how technical training is delivered
  • Proving that serious learning can be seriously fun
  • Setting a new standard for digital learning experiences
  • Supporting Mondelēz International's digital transformation journey

What's Next?

The success of "Convo Charm" has opened new possibilities for technical training. We're now working with Mondelēz International on:

  • Expanding the concept to other technical topics
  • Developing more innovative learning experiences
  • Creating a suite of gamified training modules

Ready to Transform Your Training?

Don't let your technical training be another "click-next" nightmare. Whether it's AI, digital transformation, or any complex topic, we can help you turn it into an experience your employees will actually want to complete. Contact Clamshell Today to learn how we can make your training irresistible.

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